Aiqiu ushered in a new opportunity, and the world demand for adult incontinence products entered a new situation.
Abstract:
The relevant person in charge of Linyi Tuaiqiu Nursing Products Co., Ltd., a foreign trade export-oriented enterprise, pointed out that the market of adult diapers and adult nursing pads was greatly influenced by the international economic situation and social factors, and the export trade fluctuated obviously. In 2015, the export volume of adult diapers and adult paper care pads increased significantly compared with the previous year, the export volume of diapers dropped significantly, and the domestic consumption of adult diapers and adult care pads increased significantly.
Foreign media recently reported that according to the latest report of Forrester, a well-known research company, after analyzing the global market, especially the data of Asia-Pacific, Europe, Middle East and Africa, and the Americas, an unexpected result was obtained. Compared with the same period in 2010, the market size of adult incontinence products including adult diapers and adult care pads increased by 38 billion US dollars, with an increase of 29.8%. The global infant diaper market will exceed 95 billion US dollars by 2020, with a compound annual growth rate of 6%.
Benjamin William Firth, an analyst at Forrester, pointed out that many factors have promoted the growth of the global diaper and adult incontinence products market, such as the improvement of living standards in emerging countries, the growth of the elderly population and the improvement of personal hygiene awareness. The emergence of various new diapers has also brought more market development opportunities.
The development of Asia-Pacific market is remarkable
The growth of infant diapers and adult incontinence products in the Asia-Pacific region has changed from steady to explosive. The market size will reach 28 billion US dollars by 2020, with a compound annual growth rate of over 10%. In the next five years, the market growth in this region will be the fastest and the market share will be the largest. The aging population, baby birth rate and disposable income will all increase the diaper sales in this area.
According to the report, China, Japan, South Korea, Thailand and India respectively occupy the top five demand for adult diapers, and the market growth rate in China is particularly obvious. The difference is that the technical indexes of Chinese baby diapers are not much different from those of international advanced products. However, due to the strong invasion of foreign-funded enterprises, Chinese enterprises are under pressure. How to deal with the impact of imported products is the biggest problem faced by baby diaper manufacturers. Compared with the mature development of baby diapers, the adult incontinence products market at home and abroad is in the lead-in period, so the external pressure is small, and it is a good opportunity to establish its own brand and seize the market. However, the development of this industry is not smooth due to the limitations of its own thinking and technical ability.
At present, the market penetration rate of adult incontinence products in China has reached 26.3%. From the distribution area, it accounts for 50% in first-tier cities, 40% in second-and third-tier cities and 10% in villages and towns. According to the conservative estimate of the Household Paper Committee of China Paper Association, the average annual growth rate of adult incontinence products is 28.%. Different from baby diapers, middle and low-grade products occupy the mainstream market of adult incontinence products in China, accounting for 85% of sales, and high-grade products are basically OEM processed export products.
In view of the current market environment, Chinese enterprises are also actively transforming. Some Chinese enterprises that export OEM processing to Europe and America, such as Tuaiqiu, Kangquanbao, Kazte and Muyue, are also slowly transforming from processing and exporting high-grade diapers and nursing pads to shaping their own brands, turning their eyes to China again, and bringing back some innovative technologies in Europe and America, such as Tuaiqiu's three-dimensional apron, magic buckle, concave guide groove and Muyue.
Many governments have introduced policies to promote development.
International situation During 2015-2016, the United States, as the largest adult incontinence product market in the world, accounted for 53% of the global market share, while emerging markets surpassed developed countries in terms of growth, such as Kenya, India, Brazil and other countries, which maintained double-digit growth in sales volume and steadily increased in sales volume.
In addition, in the past year, the global market has also introduced a variety of policies in the promotion of adult incontinence products. The American government has brought adult diapers, adult care pads and other nursing products into the American medical insurance system, and encouraged enterprises to introduce more new products. Under the guidance of this environment, 2H Manufacturing & Distribution Corp. of the United States launched AlwaysDiscreet series products; Shupai Group aims at light incontinence products, launching CharmNapFunwariHada series products for women and LifreeStretchFitThin series products for bedridden people.
As an emerging market in Brazil, diapers are one of the basic daily necessities among low-and middle-income consumers in Brazil, and the coverage rate will reach 10%-15% by 2019. In order to meet the market demand, the suppliers launched different diaper types and promotional activities. Since 2010, the government has subsidized the elderly to buy adult incontinence products, which is of great help to the elderly in low-income groups. This also contributed to the rapid retail sales of adult incontinence products in Brazil reaching 1.28 billion US dollars in 2015.
India's paper industry has great potential. Every two years, the largest paper exhibition in the world-New Delhi Paper Exhibition (Paperex Series Paper Exhibition) can no longer meet the needs of the Indian market. Therefore, the organizing Committee opened the Chennai Paper Exhibition in India for the southern Indian market. It is planned to open "2016 Paperex South India 2016" in Chennai, India in November 2016. The population of India has increased dramatically in recent years, and the infant population and the elderly population will become huge poles in the next few years.
2016-2020 market expectation
Due to the large proportion of export and foreign trade processing of adult incontinence products, the relevant person in charge of Linyi Tuaiqiu Nursing Products Co., Ltd., a foreign trade processing export-oriented enterprise, pointed out that the market of adult diapers and adult nursing pads was greatly influenced by the international economic situation and social factors, and the export trade fluctuated obviously. In 2015, the export volume of adult diapers and adult paper care pads increased significantly compared with the previous year, the export volume of diapers dropped significantly, and the domestic consumption of adult diapers and adult care pads increased significantly.
Forrester predicts that from 2016 to 2020, diapers for infants and young children will tend to be stable, with a small increase, fluctuating around 5%. However, the consumption of adult incontinence products in the world will continue to accelerate, increasing by 20. 1% compared with the same period in 2015, of which the consumption of adult diapers will increase by 26. 3% and that of nursing pads will increase by 9. 8%. By 2020, the consumption of diapers, diapers and nursing pads will reach 45. 7%, 20. 1% and 34. 2% respectively. In the export market, the export volume of adult diapers and nursing pads increased by 22. 1% and 73. 9%, but the export volume of diapers decreased by 21. 3%.
